Your website, your intelligence, and your sales pipeline. Integrated into a single, high-performance ecosystem that you control — not a subscription you rent.
01 / 08A website on Squarespace. Proposals on Canva. A CRM on HubSpot. Pitch decks in Google Slides. Each tool built by a different company, an ongoing expense, and designed to keep you dependent. Difficult to integrate and inconsistent styling. And none of them belong to you.
When your tech stack is a patchwork of third-party platforms, your brand feels temporary. You aren't just paying monthly subscriptions; you are losing your prospect's trust.
Designing Value offers an alternative.
per year to run once built — not per month
yours — no platform dependency, ever
A website that represents you
A single editorial quality page that says who you are, what you offer, and why it matters — built on a design system that works across all contexts.
Assets that win work
A hosted pitch deck at your own subdomain. When a prospect clicks the link, they see your name in the URL and an on-brand, agency standard presentation.
A CRM that fits how you work
A lightweight, bespoke contact system built on your own infrastructure. Not a SaaS subscription. Not another login. Just your data, on your terms.
An onboarding system
A crisp onboarding flow for your own clients — so the first impression you make when someone signs up is as considered as the one that got them there.
Website
Social content
Pitch materials
On-brand content — one consistent visual identity across every touchpoint
No monthly subscriptions. No platform lock-in. No dependency on a company that might change its pricing, get acquired, or shut down. Just infrastructure that belongs to you.
Designing Value
Freelance / Upwork
SaaS DIY
Premium Specialist
£2,400
+ ~£100/yr
£4,000–9,000
fragmented, no system
£150–500/mo
forever, owned by others
£15,000–30,000
if coherent at all
✓ Central to the work
Rarely included
You figure it out
✓ If you can afford it
✓ Built for you
Inconsistent
Template, not yours
✓ Premium
✓ 100% yours
Varies
Platform owns it
✓ Yours
✓ Built in
Not included
£50–200/mo extra
£3,000+ separate
2 weeks
6–16 weeks
Ongoing effort
3–6 months
Unlock Potential launched with a clear proposition and serious expertise — but like most startups, the infrastructure was assembled from whatever was available. A Squarespace website. Canva for proposals. A spreadsheet for contacts. Each tool doing its job in isolation, none presenting a unified identity.
A clean visual identity, a structured content approach and a lightweight system for managing client relationships — giving the business the appearance of an established practice within weeks.
The next phase applies the Designing Value method directly to their BD — an editorial interview practice generating content around individual performance and organisational design, while a bespoke CRM turns those conversations into a client pipeline.
disconnected tools replaced by one owned system
saved per year in platform subscriptions
from conversation to live presence
We work on one project at a time. That means your build gets our full attention from day one — and we aim to have you live within two weeks of starting.
Designing Value Studio operates on a first-come, first-served basis. One active build at a time. Target delivery within 14 days of project start, subject to timely provision of content and approvals. Full terms available on request.
08 / 08